Hydration specialist Nuun is now offering its new Nuun Endurance formula for purchase in Canada. Nuun claims to be the best-selling sports drink supplement brand in sport specialty and natural food retailers in North America, and the most-served sports hydration product on-course in Canada.
The Nuun Endurance non-GMO and Informed-Sport verified sports hydration drink-mix is optimized for workouts lasting longer than 90 minutes. The launch arrives just in time to coincide with the Scotiabank Toronto Waterfront Marathon, where Nuun Endurance will be served to runners on-course.
Nuun adds that this move marks a significant change in on-course hydration for the major Canadian marathon. Previously, Gatorade was the main hydration sponsor for the event. In a release Nuun noted that ‘as more research into hydration science demonstrated the ineffectiveness of traditional sports drink formulas, runners demanded healthier options with cleaner ingredients designed specifically to hydrate for high intensity activities.’
The Canadian launch of Nuun Endurance is especially poignant for Nuun CEO Kevin Rutherford. A native of Ottawa and regular marathon runner, Rutherford was instrumental in reformulating Nuun products to be vegan, clean and natural. Rutherford feels his Canadian upbringing inspired his desire to be a force of positive change in the world, saying “I’m proud of my Canadian values. For me, it will always be home.”
The formula for Nuun Endurance was developed in partnership with exercise physiologist and sports nutritionist Stacy Sims, PhD. Nuun Endurance is comprised of multiple carbohydrate sources and electrolytes in specific quantities that claim to maximize the absorption of fluids and nutrients while minimizing gastric distress.
“Stacy’s research has been game changing for understanding the optimal hydration formulation and precise osmolality for athletic performance,” said Vishal Patel, Nuun’s Senior Research and Development Manager. “With Nuun Endurance, alongside our third-party verified clean ingredient sourcing, we are delivering the best available for both the athlete’s results and health.”
Like all Nuun products, Nuun Endurance is third-party verified non-GMO, Informed-Sport tested, Kosher, vegan and gluten-free. The line is available in flavours: Mixed Berry, Citrus Mango, Lemon Lime and caffeinated Strawberry Lemonade. The caffeine in the Strawberry Lemonade flavour is sourced from organic green coffee beans. With 25mg per serving, Nuun notes that this amount of caffeine delivers clean, sustained energy that can be consumed multiple times over long endurance activities.
Nuun Endurance is available in an 11 oz. canister for C$42.95. The product is available on www.nuuncanada.com. Nuun Endurance will be on the shelves soon at major retailers in Canada including Mountain Equipment Co-Op, which will also have exclusive offerings on Lemon Lime and Citrus Mango Nuun Endurance for six months.
Participants in the upcoming Scotiabank Toronto Waterfront Marathon can also look forward to Nuun Endurance served at hydration stations across the length of the marathon.
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