With effect from 1st February 2020, CeramicSpeed, the ceramic bearing manufacturer and drivetrain efficiency specialist, is servicing the German market via a dealer-direct approach. CeramicSpeed is now working directly with stores to deliver its products to one of Europe’s most active cycling countries.
Already benefiting from a strong presence among online retailers, CeramicSpeed has partnered with key players to kick off the 2020 season.
CeramicSpeed has put in place an in-house team dedicated to sales, marketing and events, with a focus on customer communication and logistics. Stock and availability will be increased and CeramicSpeed will continue to meet directly with cycling enthusiasts at local events and demo days, deepening its understanding of the German market, and broadening customers’ understanding of its product range.
CeramicSpeed is supporting the international Cross Country World Cup team GHOST Factory Cycling and one of the world’s leading Mountainbike XC Marathon race teams, six-time BIKE Transalp winners, Centurion Vaude, plus professional triathletes and IRONMAN Champions, Anne Haug, Laura Philipp and Patrick Lange.
The brand will also be present at key events including IRONMAN Frankfurt and Cyclingworld Düsseldorf.
Authorised Dealer Program
CeramicSpeed runs a dedicated dealer program which offers ‘competitive pricing, payment and delivery terms alongside access to POS options and an e-learning platform among many other benefits.’
All interested shops can get in touch with CeramicSpeed directly for details on how to join its Authorised Dealer Program: ceramicspeed.com/en/ceramicspeed-dealer.
Sales Manager Aftermarket Europe at CeramicSpeed, Jimmy Rusbjerg, said “The cycling market is continuously changing, and we are keen to further explore the German market. We want cyclists across disciplines, from road to triathlon and off-road to get to know the real benefits of our products, and for this, we are looking to gather a strong network of shops that match our vision.
“That is why, with the help of our online educational program, we will provide retailers with the necessary information and training for them to know all there is to know about our products and succeed in their area. We strongly believe that there is plenty of opportunity for CeramicSpeed in Germany through strong retailer network and strategic collaborations.”
