Alé and Movistar Team are inviting fans to design the jersey that the Movistar Team will wear in the first UCI race after the end of the COVID-19 lockdown. The pro cycling team’s jersey, made by apparel specialist Alé, will then be auctioned. Proceeds will be donated to the Red Cross and the Italian Civil Defense service.
After being signed by the team’s athletes, jerseys will be auctioned and all proceeds will be donated to ‘help those who, every day, are fighting against this emergency: on behalf of the Movistar Team, funds will be sent to the Red Cross while Alé will support the Italian Civil Defense.’
The contest is open to all fans and runs from 13 April to 26 April 2020. It will be promoted through the social networks of Alé and the team via the hashtag: #SeguimosConectados (Still Connected)
To participate, fans can download a jersey pattern, and then add their design – by taking care not to cover or colour the logos. Afterwards they should share their work in a post on social media (using hashtag #SeguimosConectados and tagging @Alecyclingofficial @movistar_team).
Votes will take place in two stages. In the first phase, at the discretion of Alé stylists and Movistar Team designers, a first tranche of six jerseys will be shortlisted. In the second phase, the six jerseys will be ‘published on the Instagram profiles of Alé Cycling and Movistar Team and everyone will be able to vote for the winner.’
The jersey with the most votes will be the winning one and will be published on the social channels @Alecyclingofficial and @movistar_team with the indication of the name of the winner, who will receive one jersey as a prize.
