Zwift is seeking a Director-level role to manage its CRM activities. The indoor training platform is open to this position being based in either its London, UK, or Long Beach, CA, office. The company is also open to a remote situation for the right candidate.
Speaking about the role, Zwift noted…
You will be responsible for driving our acquisition, engagement, and retention strategies. You will lead our CRM operations and create an efficient member lifecycle campaign muscle across prospecting, onboarding, retention, and loyalty.
You’re an innovative leader that relies on a mix of art and science making data-informed decisions to deliver a holistic, seamless member experience. You’ll be empowered to refine the automation and personalization of our CRM efforts to ensure that we’re delivering the right message, in the right channel, to the right person, at the right time.
Ideal candidates will have the marketing and technical savvy to shape our CRM product roadmap and analytical chops to measure success while obsessing about our member journey.
This role will optimize Zwift’s existing CRM capabilities and guide the build-out of its multi-channel capabilities through in-house development and thirrd party tools. The CRM Director will develop strategies designed to maximize the return on investment from marketing activities across products for all key stakeholders.
Full details, and how to apply can be found online.
