Super League Triathlon (SLT) is set to establish itself in the USA with the acquisition of the Malibu Triathlon.
The event in Malibu, California, has welcomed world class athletes as well as Hollywood stars including Matthew McConaughey and Zac Efron. The acquisition secures Super League Triathlon ‘a significant entry into the US market.’
Malibu Triathlon will remain under its own branding and will also continue to support Children’s Hospital Los Angeles (CHLA), having raised more than US$15 million for the cause. Further announcements on Super League’s plans for the event will be announced in early 2021.
Super League Triathlon CEO and co-founder, Michael D’hulst, said “We handpicked the Malibu Triathlon for this investment due its incredible history in sprint and Olympic distance racing and its incredible potential for Super League Triathlon.
“Acquiring the Malibu Triathlon is a perfect opportunity for Super League to move into the USA and build our presence in a region that already has a strong affinity with our exciting and dynamic racing and the content that we offer. It also aligns with our wider strategy to add more major cities and regions to our portfolio.
“We would like to thank Michael Epstein and his team who have worked so hard down the years to build and enhance the event, as well as previous owners Motiv.
“The prospect of Super League being involved with such an iconic race is very exciting.”
The Malibu Triathlon was first held in 1986 and retains a special place in the sport’s history. The event starts and finishes on the sands of Zuma Beach and takes in the ocean views of the Pacific Coast Highway.
This year’s event was replaced by the Virtual Triathlon and Duathlon Presented By Bank Of America. More than 700 participants from around the world took part, raising US$200,000 for Pediatric Cancer Research at CHLA.
‘Malibu Triathlon is a favourite of the film and entertainment industry with the likes of Tom Cruise, James Marsden and Jennifer Lopez having taken part.’
The Malibu Tri website has included some FAQs for athletes…
What does this mean for Malibu Triathlon?
Malibu Triathlon will continue to run under its own brand. Super League acquired Malibu Triathlon because of its rich history and heritage and do not wish to undermine that.
Will there be age group racing at Malibu Triathlon in 2021?
Yes. We are finalizing plans for 2021 and Malibu’s amazing short course racing heritage will continue for the amazing age groupers, entertainment industry, corporations and celebrities who love the event so much. All participants who have rolled over their entries from the cancelled 2020 event will still be able to race.
Will Super League Triathlon be holding a professional event in Malibu in 2021? When will we find out?
We will begin to announce plans for 2021 shortly into the new year.
Will Malibu Triathlon still support Children’s Hospital Los Angeles (CHLA)?
Yes. Super League is honoured to continue the fundraising initiatives which have so far raised more than $15m for CHLA.
When will registrations open?
We will confirm the dates of the 2021 event and when registrations will open when we make our first announcement in the new year.
www.superleaguetriathlon.com
www.malibutri.com
