Messe Friedrichshafen, the team behind the Eurobike trade show, has a road map ready to ‘ensure fundamental personal contact in the international bike community for 2021.’
The 29th edition of Eurobike is scheduled to take place in Lake Constance, Friedrichshafen, Southern Germany, from Wednesday 1 to Saturday 4 September 2021. Together with retailer association BICO, the Eurobike show organisers are holding the ‘EUROBICO – Order & Preview Show’ as a B2B and media season kick-off event from 24-26 July 2021 on the trade fair showgrounds in Frankfurt am Main.
“Covid-19 has turned the international bike industry and its events upside down this year,” said Klaus Wellmann, CEO at Messe Friedrichshafen.
“Despite the current imponderables and differing requirements from industry players regarding format, timing and target group, we are delighted to announce our plans for next year that include an even wider range of participation options.
“With our new Eurobike 2021 concept, we are making it possible to plan ahead with certainty and creating target group-specific, secure meeting points for an international audience.”
In 2021, the 29th edition of Eurobike is based on the twin foundations of promoting professional exchange and strengthening dialogue with consumers. As such, the show takes place as a combined trade fair and public trade show from 1-4 September 2021 in Friedrichshafen.
The first two days (Wednesday/Thursday 1-2 September) are open to international trade visitors only. Day three, (Friday 3 September) is a mixed day for trade visitors and end consumers, while the final day (Saturday 4 September) is a public open day with festival events, demonstrations, races and test rides.
The day prior to Eurobike, Tuesday 31 August, an industry summit at Lake Constance kicks off with live and digital programme for international media representatives, institutions, associations and politicians.
“We’ve scheduled Eurobike 2021 at its familiar point in the industry calendar and are responding to the strong call from many customers to strengthen the appeal to end consumers,” explained Head of Eurobike, Stefan Reisinger.
“The combination of international B2B platform and end consumer festival, paves the way for a successful Eurobike with its USP as an international meeting point with a wide range of manufacturers and products, plus a unique atmosphere.”
He added, “Our scheduling offers constant planning security during and after corona time. And due to our show dates later in the year, greater participation opportunities for our global customers are to be expected.”
EUROBICO – Order & Preview Show
Together with retailer association BICO, Eurobike’s organisers are holding a B2B and media event for the first time at the trade fair grounds in Frankfurt am Main from Saturday 24 July to Monday 26 July 2021.
BICO third-party vendors, selected complete bike manufacturers and specialist retailers from Germany, Austria and Switzerland and trade journalists will be meeting at the start of the 2022 order season and to see the latest innovations from the coming model year.
“By combining a retail/order fair and a media event, we’re offering a completely new trade show platform at exactly the right time for complete bike manufacturers and specialist retailers,” said Eurobike’s Stefan Reisinger.
“We have deliberately limited the number of exhibitors and visitors, to give us the greatest possible chance of going ahead with regard to Corona and to have more manageable visitor numbers, principally from German-speaking countries.”
Jörg Müsse, Managing Director at BICO Zweirad Marketing said “Now is the right time to take the highly successful BIKE&CO order days to a new level. Working together with Eurobike, BICO can now answer the call from brand manufacturers for a central location with sufficient capacity.”
VELOBerlin
The new 2021 bike season also gets under way at VELOBerlin on 8-9 May in the German capital. To ensure a safe and secure event, VELOBerlin will take place completely outdoors, on the Tempelhof airport grounds.
This is the same location where the test and demo events were held at the show’s last edition. For 2021, there is a larger exhibitor area; and the event has moved to the weekend in early May.
Looking ahead to the coming season, Stefan Reisinger said “With regards to scheduling, concept, target group address and location, all our 2021 Eurobike events are positioned differently. As such, we meet the wide-range of requirements from the industry in the best possible manner and are able to offer tailored customer solutions.”
Show dates overview:
- 8-9 May 2021: VELOBerlin, Tempelhof Airport, Berlin
- 24-26 July 2021: “EUROBICO – Order & Preview Show” together with BICO
- 1-4 September 2021: Eurobike, Messe Friedrichshafen
Exhibitor registration for the main Eurobike show starts on 14 December 2020.
