Accessories and gravel bike specialist 3T has sponsored the Jeroboam Gravel Series since its inception in 2017, when the Jeroboam Bike Festival Franciacorta was held for the first time.
Blending gravel routes of 300km, 150km and 75km with a ‘great family atmosphere’, the expanded series in 2020 was forced to cancel all events due to Covid-19. In order to support the series, 3T has rolled out #Soloboam – the Jeroboam solo edition.
In a release, the 3T explained the background to the new solo, virtual challenge…
‘2020 has been a difficult year for everyone, with almost all in-person events being cancelled. The Jeroboam Series was no exception. We were only able to move forward with a small fraction of our calendar and our flagship event Jeroboam Franciacorta was ultimately halted before the gun went off this year.
‘But the spirit of Jeroboam lives on, despite not being able to host all our friends and greater gravel family this year. We still ride the type of routes that inspired the original event in fact, Niccolò, Mauro, Eric and Simone went out in search of new trails for the 2021 edition just a few weeks back. Inspired by their big ride, we are inviting everyone to take on their own challenge to create a 300km ride.
‘We decided to call this challenge the 3T #Soloboam.
‘On the website solo.jeroboam.bike we have published some of the routes of the past Jeroboams. Many others will be added after the first riders will complete their Soloboam.
‘For everyone who manages to complete their 300km Jeroboam route, we’ll send a commemorative patch created by our friend Fabio Consoli to mark the accomplishment!’
