Fausto Pinarello, together with majority shareholder L Catterton, has today announced ‘key investments in top management creating an organizational structure which has been designed to boost growth initiatives and accelerate the brand’s development.’
A release from the bike brand added that.. ‘The objective is to take full advantage of the awareness and reputation of the brand in the world of premium bikes. Pinarello is already renowned as one of the most iconic players in this market and will exploit future expanding global opportunities for sustainable mobility on beautiful, high performance bikes.’
Pinarello’s shareholders have entrusted the leadership of the group to Antonio Dus. He joins the company as a personal investor and global Chief Executive Officer. He will be tasked with preparing the new mid-term business plan and will be reporting to the Board of Directors.
After holding several positions in the United States and Australia, Antonio Dus was previously the CEO of Vibram CEO of Tecnica Group.
Following his appointment, Antonio Dus said “I am honoured to be joining this iconic brand and I do so humbled and aware of its prestige in cycling. I envision a society in which the bicycle will play an ever-increasing role in the social fabric of outdoor sports and sustainable mobility.
“Pinarello has always radically innovated in the demanding world of top-level racing, and we believe that we can also make a huge contribution to this vision.”
Fausto Pinarello, founding partner and Chairman of the Board of Directors, will step into the role of ‘Brand Guardian’ and will continue to foster the brand’s legacy with the racing world, including the ongoing relationship with Team INEOS, who produced one a notable winning performance on a Pinarello at the 202nd Giro d’Italia.
Fausto Pinarello said “The Pinarello brand has been seeing unprecedented growth and we are convinced that our brand, which represents the pinnacle of all passionate cyclists, has yet to express its full potential. This is why we have worked to create an organisational structure capable of achieving our growth goals.”
In recent months several key roles have been added, including:
- Maurizio Bellin, Chief of Operations, with in-depth knowledge and experience in the bicycle industry, first as a professional cyclist and then as General Manager at component manufacturer FSA;
- Federico Sbrissa, Chief Marketing Officer, with 20 years of experience in both the bicycle and outdoor industries (Scapin, Garmont, Dynafit, Salomon Group, Tecnica Group); and
- Andrea Greguoldo, Supply Chain Director, from Safilo with expertise in managing complex subcontracting chains.
The senior management team is completed by Stefano Sacchet, Chief Financial Officer, who joined the company following the acquisition of L Catterton in 2017, and Walter de Luca, Sales Director, who has been at the company since 2019.
