World’s Sports Group is expanding its race discovery and promotion services to North America. The Stockholm based World’s Sports Group, which includes World’s Marathons & Ahotu Marathons (a global marketplace and calendar for running events), is now including coverage in the US & Canada.
The group notes that it has… ‘helped races across Europe, Asia and globally to grow and reach a wider range of runners. With the likes of the Lisbon Marathon, Dead Sea Marathon, The Great Wall of China Marathon, Istanbul Marathon, Polar Night Half Marathon and hundreds more from 5k to ultra distance races all using the service to reach new runners.’
Since inception, World’s Sports Group adds that it has had a significant audience in the US & Canada. Typically these were runners looking to discover new races to participate in overseas.
‘Since the onset of the pandemic, more and more US & Canadian runners are using World’s Marathons and Ahotu Marathons to discover and research races in different states and across North America.’
“We are delighted to be able to help races in the US & Canada to reach new runners domestically,” says Peter Elmström, Head of Partnerships at World’s Marathons.
“We are already working with some outstanding races including the Seattle Marathon, the Ogden Marathon, the Tucson Marathon, Maine Marathon, Run Ottawa, the Charlottesville marathon, Utah Valley and more and look forward to welcoming new races over the coming months.”
Interested race directors can contact partners[at]worldsmarathons.com.
www.worldsmarathons.com
www.marathons.ahotu.com
