RELANCE is a young French company that manufactures running/fitness shoes and aims to establish itself as a key reference brand in the run shoe market.
Violaine Grégoire, a 27-year-old designer, is betting on the launch of her own running brand, with the new RELANCE shoes designed and manufactured in France.
“We want to take the opposite side of the current model by locating our production in France,” Grégoire said. “All brands of running shoes have their models manufactured in large factories in southern China and northern Vietnam.
“A pair leaving the factory costs between £5 and £15 to find itself in store at prices between £100 and £150£, or even much more.”
The new brand is planning to start production in 2021 – based in France. It aims to minimise environmental impact through local European production for supply to the European market.
A crowdfunding campaign on Kickstarter is soon to get under way, to help bring the product to market.
Grégoire continued, “We decided to go with a thick midsole design, but unlike most running shoes, we decided to go thick also at the front of the shoe to offer better cushioning at the expense of drop.
“This does not prevent the shoe from being reactive, on the contrary. The first Relance is a universal stride shoe for everyday runners. This product has a good grip both on the road and on the trails and adapts to all types of uses and all levels of effort.”
