Muc-Off has made an impression in the pro peloton by providing EF Education-NIPPO with a custom helmet design that pays tribute to essential workers who have been working in the front line during the global pandemic.
‘The helmet pays tribute to the incredible, selfless work done throughout the ongoing Coronavirus pandemic, with the designs featuring names of key workers nominated by the EF Education-NIPPO team. It ultimately serves to show recognition and their gratitude for all essential workers across the globe.’
EF Education-NIPPO riders wore the custom POC Ventral & Ventral Spin helmets at Ronde van Vlaanderen (Tour of Flanders) on April 4th. The pro team’s riders will also wear the striking helmets at the Amstel Gold on April 18th and on the infamous cobbles of Paris-Roubaix – raising awareness of the cause and the key workers, at some of the highest-profile races on the calendar.
“This is a massive deal for us here at Muc-Off,” – Alex Trimnell, CEO at Muc-Off. “We’ve got a long history of designing some of the raddest helmet designs around for our MTB athletes and teams, so we’re ecstatic to be doing the same in professional road cycling.
“It raises further awareness and pays tribute to the fantastic efforts of key workers from across the globe in a way that’s unlike anything ever seen before in the pro-peloton.”
This effort is part of Muc-Off’s ongoing ’Protect and Serve’ campaign, which sees 10% of all profits generated from the company’s antibacterial product sales being donated to the WHO COVID-19 Solidarity Response Fund.
This is in addition to its global support of hospitals, to which the company continues to supply sanitisers and antibacterial chamois cream. To further increase its fundraising efforts, Muc-Off will be raffling off three of the custom helmets, one from each of the races, with all proceeds going to the WHO.
Details of how to enter the raffle will be released on Muc-Off and EF Education-NIPPO social channels ahead of the Amstel Gold.
“I’m always amazed and in awe when I encounter someone with an innate and natural instinct to give and serve, and wearing these helmets that pay a small tribute to their hard and selfless work is a real honour,” said Alex Howes, American National Champion and EF Education-NIPPO rider.
“The global pandemic rocked all of us, but it also shined a light on how strong and caring many of us can be.”
To keep the pro team running smoothly at the Classics and beyond, Muc-Off will also be supplying the team with its entire range of bicycle care and maintenance products. On top of this, the team will also be running tubeless for the majority of races, adding a little more bling to their team bikes with Muc-Off Tubeless Valves.
‘With the striking new look of these ‘one-of-a-kind’ Muc-Off helmets, and the backing of the best Clean, Protect and Lube products in the peloton, the stage is set for 2021 to be a season to remember for the EF Education-NIPPO team.’
