HOKA ONE ONE has announced an official UK partnership with British activewear retailer Sweaty Betty. Launching both in-store and online from July this year, the women’s sportswear retailer will stock a selection of models from HOKA’s F21 range.
Road running models to be available via Sweaty Betty are: Clifton Edge, Arahi 5 and the newly updated Clifton 8. The partnership will also see the introduction of HOKA’s brand-new hike models for F21: Anacapa GTX Mid and Anacapa GTX Low.
Initially launching in 25 stores, the selection is set to branch out across 43 stores by the summer of 2022.
Carl Hagger, Sales Manager at HOKA UK, said “Sweaty Betty is an exciting new partnership for HOKA through which we aim to broaden our appeal in the UK market in line with our ambitious growth strategy.
“We can’t wait to introduce HOKA to Sweaty Betty’s legions of loyal fans and believe the natural affinity of our offering will be met with the same excitement in the Sweaty Betty community.”
www.hokaoneone.com
www.sweatybetty.com
