Accessories and eyewear specialist Bollé is introducing its new Volt+ sunglass line with an advertising campaign called ‘Rediscover Earth’.
In a release, the company claims… ‘The revolutionary new lens technology allows people to see the world’s colours more vibrantly than ever before. The campaign is designed to inspire a sense of discovery for the variety of colourful experiences that await when seeing the world through Volt+ lenses.’
Bollé adds that… ‘Volt+ is the ‘first sunglass lens ever created using artificial intelligence. Bollé tested over 20 million combinations to develop a patented solution which delivers a richer colour experience than is humanly possible. Volt+ offers 30% superior colour enhancement to help you see colours you’ve never perceived before while maintaining white balance.’
Alexandre Israel, Bollé Global Marketing Manager, said “Volt+ started with a simple idea: we all want to live memorable moments and share unforgettable experiences.
“As we value our time outside even more, the ‘Rediscover Earth’ campaign is a vibrant message to all our community: let’s go out and embrace life.
“We are also excited to launch an augmented reality filter to support the campaign, fitting our strategy perfectly to put our consumers first. With Phantom and now Volt+, Bollé is the only brand to have two ground-breaking technologies in lenses, showing our strong expertise in this area.”
Consumes can try out Augmented Reality via Bollé Instagram site (viewed via a cell phone). All 17 Bollé models offering Volt+ lenses feature in the Instagram experience.
In addition to enhancing all colours, Volt+ claims to offer high contrast vision, improved depth perception and high performance polarization.
Bollé’s new lens is available in four lens variations: Volt+ Ultraviolet Polarized, Volt+ Cold White Polarized, Volt+ Gun Polarized and Volt+ Polarized Offshore Blue.
The new sunglasses line includes Performance Sport model CHRONOSHIELD and Sport Lifestyle model PRIME and is available at www.bolle.com and official retailers.
