The 104th edition of the Giro d’Italia, has reported ‘big numbers for the Giro website, app and socials.’
The Corsa Rosa, organised by RCS Sport, ran from May 8th-30th, 2021. This year’s event saw a big uplift in online visitors, page views and viewers of the event’s live coverage on giroditalia.it.
- 205 million page views were gathered between the Giro website and the app – a 42% increase on 2020. Both platforms enjoyed 11 million unique visitors, 54% more than last year.
- Overall, the Giro d’Italia’s original content was viewed 125 million times – three times more when compared to the previous edition – while the Giro’s social community has now hit 3.6 million people.
- Social media impressions were up 54% year on year to 521 million.
- There were 11.5 million interactions on Facebook.
- The GIROGlifici podcast saw 21,000 downloads, up 64% on 2020.
TV coverage was extensive, with 200 countries worldwide broadcasting the Grand Tour. In Italy, the average TV audience was 1.96 million. At its peak the domestic Italian TV audience hit 3.52 million, up 28% on the peak last year.
www.giroditalia.it
