The European Specialist Sports Nutrition Alliance, ESSNA, has expanded its membership – with CBD company Cannaray and healthy drinks company Genki Forest joining as new members.
By joining ESSNA, UK-based producer of CBD, Cannaray, and Chinese low-calorie drinks company, Genki Forest, are… ‘committing themselves to ESSNA’s core values of the highest safety standards and upholding EU regulations on the content and labelling of sports nutrition products.’
Dr Adam Carey, Chair of ESSNA, said “We are delighted to welcome Cannaray and Genki Forest as new members of ESSNA. As innovative leaders in their fields, we regard their expertise as an invaluable addition to the alliance and a testament to ESSNA’s continued expansion and success.
“ESSNA’s growth as an association mirrors the increase in demand for CBD products. Having a CBD brand such as Cannaray in the ESSNA membership can only contribute towards more engaging discussions and developing expertise in the fast-growing CBD market.
“Similarly, having the input of a leading non-European brand such as Genki Forest is a positive development that will provide a different and broader perspective on sports nutrition. We are looking forward to an enriching cooperation with them in the years to come within the framework of the EU policy and regulatory environment on sports nutrition.”
Joshua Roberts, Co-founder & Chief Business Officer at Cannaray, said “Cannaray CBD is proud to be a new member of ESSNA and committed to creating premium, safe and effective CBD products for our customers as this category grows.
“This partnership is representative of our joint commitment to create an environment where quality CBD can be easily discovered, and consumers can wholeheartedly trust our products – knowing that they come with the ESSNA stamp of approval. Combined with our existing partnership with the Professional Golfers Association (PGA), our new alliance with ESSNA means that we are bringing much needed professionalism to the role of CBD in sport.”
