Tough Mudder has announced that KOOSH, a Hasbro brand licensed to Playmonster, will become the presenting sponsor of Tough Mudder Kids.
Tough Mudder Kids presented by KOOSH will kick-off on July 10th and will run through the end of the season. This adventure inspired obstacle course is open to youth Mudders aged 5 – 12 and encourages teamwork to overcome obstacles both in and out of the mud.
As a reimagined and enhanced teamwork experience, each Tough Mudder Kids event weekend will offer both a Mighty Mudder and a Mini Mudder event open to kids of all abilities.
The Mighty Mudder course is designed for kids 8-12, featuring a one-mile course with 15 obstacles, while Mini Mudder is designed for kids aged 5-7, offering a ½ mile course and 10 obstacles. Participants in both age groups will receive a finisher shirt, an adult spectator ticket, finisher’s headband and post-event refreshments.
“The Tough Mudder event is a perfect fit with our KOOSH brand initiative,” said Tim Kilpin, President at PlayMonster. “Creating fun ways for kids to stay active and have a positive play experience is something KOOSH and PlayMonster strives for with every product we create.”
Koosh will kick off its partnership experience at the Tough Mudder Kids event in Indiana on July 31st, featuring the re-launched Original KOOSH product… ‘and showcasing the different ways to play and engage with the suite of soft active toys.’
With this partnership, the KOOSH brand will sponsor the Polar Plunge obstacle on course. This icy challenge will test the participants’ mental grit as they dunk their bodies into an ice bath filled with water and KOOSH balls.
“We are excited to partner with an innovative brand and household favourite like KOOSH for our reimagined Tough Mudder Kids experience,” said Kyle McLaughlin, CEO of Tough Mudder.
“Our mission is to empower kids to develop a positive relationship with physical activity by providing them an experience to use their teamwork skills, face their fears and get pretty muddy along the way.”
Tough Mudder Kids presented by KOOSH is also announcing the details of a grant program for the 2021 season; providing a bank of free entries at each event for youth organizations that serve kids aged 5-12 in high need communities.
“The Tough Mudder community is rooted in inclusion, including accessibility for communities that don’t have the means to purchase an entry fee, particularly for our youth events,” added McLaughlin.
“Our mission with our grant program is to provide kids the lifelong benefit of a positive relationship with physical activity and greater self-esteem through teamwork and fun. A day in the mud can change a kid’s life and we want to be able to support that opportunity for any child who wants that.”
