Tickets for Rouleur Live LDN, billed as ‘the world’s finest cycling exhibition’, are now live as the event looks to return on November 4-6, 2021 at London’s Victoria House. Amongst the first names to be announced as guests is Ineos Grenadiers’ Geraint Thomas, the 2018 Tour de France winner who headlines the Rouleur Live Theatre.
Formerly known as Rouleur Classic, this year the show‘s name has been changed to Rouleur Live to ‘better reflect what it is – the embodiment of the magazine in an exquisite exhibition format.’
A release from the show organisers added… ‘It’s only a name, but it gives a better description of what the show is all about: bringing you the best of the cycling world’s past, present and future. And the sixth edition promises to be the finest and most unique show to date.’
The Rouleur team has worked hard to bring together an impressive speaker line-up for the Rouleur Live Theatre, featuring leading names from both the past and present men’s and women’s pro pelotons, with a lot more still to be confirmed.
Alongside trailblazing Welshman, Geraint Thomas, is a roster of riders to have graced the sport, including one of the most successful sprinters of the modern era, Marcel Kittel; former Rouleur columnist and French Grand Tour contender, Romain Bardet; and the men’s professional peloton’s first ever female Directeur Sportif, Cherie Pridham.
Other names already confirmed as joining the Theatre stage include Adam Blythe, Fabian Cancellara, Imogen Cotter and Steve Cummings as well as Matt Stephens, Ned Boulting, Rebecca Charlton, Rob Hatch and Laura Winter.
“It’s so great to be able to announce Rouleur Live and look forward to reconnecting with the sport we love and all our subscribers, new and old, in person once again,” says Chris Holman, Rouleur’s Show Director.
“As you can imagine it’s not been easy, but we’ve worked extremely hard to not only make this a possibility but to bring together a host of exciting brands and a star-studded guest list that will once again push the bar on what visitors can expect at this one-of-a-kind exhibition.”
Also changing this year is a flattened price structure, with tickets at £40 across all three days giving consistent pricing for all, ‘more reflective of how Rouleur prices the magazine’.
All tickets include a complimentary drink; and guests will have full access to the Rouleur Live Theatre across each day as well as the halls showcasing an array of memorabilia and innovation from cycling brands.
Rouleur Live exhibitors have reportedly been very supportive of the show throughout the pandemic. The roster of new and returning brands includes 4iiii, Absolute Black, ABUS, Bianchi, BMC, CADEX, Campagnolo, Ceramic Speed, Cervélo, Colnago, DT Swiss, Elite, Fizik, FSA, Giant, Heroïn, HEXR, Hope, KOO, Le Col, MAVIC, MET, Muoverti, Panaracer, PEdALED, Pegoretti, Pinarello, Pirelli, POC, Ribble, Santini, Scott, Shimano, Specialized, SRAM, Swift, Titici, Vittoria, Wahoo, ZIPP.
The event will also host a unique collection of exhibits curated exclusively for cycling fans.
Times are as follows;
Thursday 4th November, 18:00-23:00 GMT
Friday 5th November, 12:00-21:00
Saturday 6th November, 10:00-16:00 (U16s go free on Saturday)
Tickets cost £40 for any of the three days, with a season pass also available for all three days at £100. All tickets can be purchased from www.rouleur.cc/live
Exhibition space is now sold out for brands, however there are still commercial partnership opportunities available upon request.
