N+1, a shopping app for cyclists, has launched – offering a new platform for brands to showcase products and connect with customers around the world.
N+1 claims to be the ‘only app that is dedicated to keeping consumers up to date with the latest trends in cycling while providing an intuitive platform for browsing, saving and purchasing the best products from a range of premium brands.’
N+1 was founded by Paul Gorbach, a cycling enthusiast with a background in e-commerce. He said “We wanted to create a one-stop platform for cyclists to browse from their favourite brands and products in one place, displayed in a user-friendly and innovative way.
“N+1 presents a very exciting opportunity for brands looking to connect with new customers globally with a seamless integration phase and onboarding process whereby our team handles the whole process from start to finish.”
An Instagram-like ‘Discover’ feed presents cycling content from multiple sources with links to purchase products within seconds. When consumers find a product they like it can be ‘bought with just a few taps and delivered globally.’
Alternatively, users can curate their own collections to return to later, with notifications to let them know when an item is at risk of going out of stock, all while staying within the app.
The app provides brands with a cycling specific platform to reach engaged customers across all categories of cycling retail from apparel and accessories all the way through to components and nutrition. The N+1 app is aiming to become the largest aggregator of premium and direct to consumer brands.
‘Differing from other online marketplaces and retail outlets, brands are able to easily integrate their current e-commerce offering with the N+1 platform in as little as 30 minutes. With everything else being taken care of by the app.
‘The time taken between brands integrating and being presented to customers is as short as one week, significantly less than the industry average. With marketing efforts also covered by N+1 the end goal is a reduced cost per acquisition for brands through the N+1 app, with no set up fee and just a small commission payable for each purchase.’
N+1 Is open to all and already boasts a selection of up and coming premium boutique marques such as CHPT3, La Machine, Temple Project and Straede. The app aims to be brand agnostic using personalisation technology and customer feedback to present brands that consumers want rather than dictating their needs via curation.
N+1 is available to be downloaded now on both the Apple App Store and Google Play Store.
