Brazilian Virtual Cycling (BVC) has announced ambassadors and further plans for a partnership with virtual cycling platform ROUVY.
BVC plans to extend its Brazilian cycling events in major cities across Brazil with a digital push. It is offering athletes the option to remain competitive and aims to enable sponsors to strengthen their brands via an expanded virtual racing series.
In addition, BVC and ROUVY have officially announced their team of ambassadors in Brazil. These will lead a series of weekly virtual group rides on routes all over the world. Ambassadors include:
- Ricardo Alcici (2x Brazilian cycling champion)
- Cris Duque (Pan American cycling champion)
- Ramon Costa (triathlete and amateur ultramarathoner)
- Ana Bonetti (triathlete, leads the movement ‘Women of Tri’)
- Leonardo Loureiro (triathlete)
- Priscilla Pradines (cyclist and physical educator)
Having previously got under way in early 2021, BVC’s collaboration with ROUVY initially held a series of events. An April 2021 collaboration with ROUVY saw the launch of the GPBRASIL Virtual Cycling-Tour of Brasília. Now, to enhance this concept, Brazilian Virtual Cycling has announced further plans with ROUVY.
“Physical e-sport can go much further, and this is where new joint actions between ROUVY and Brazilian Virtual Cycling are to take place,” said Schubert Abreu, Technical Director at Brazilian Virtual Cycling.
“With the number of competitive riders increasing, our goal is to make Brazil one of the top five cycling countries on the ROUVY platform by the end of 2022.”
Through the expanded partnership with ROUVY, new virtual routes will be developed in the cities of Rio de Janeiro, São Paulo, Brasília, Belo Horizonte, Salvador, Florianópolis, Recife, Aracaju, Maceió, Goiânia and the ascent of Serra do Rio Rastro – Lauro Muller.
ROUVY notes that some of these routes are to be available by the end of the 2021 season and more are to come, with the announcement of 11 competitive stages in the 2022 season.
Brazilian Virtual Cycling is currently recognized as an electronic sport by the World Electronic Sports Consortium-WESCO, the Brazilian Electronic Sports Confederation-CBDEL and the Brazilian University Sports Confederation (CBDU).
www.ciclismovirtualbr.com.br
www.rouvy.com
