USA Triathlon (USAT) has announced this week that Active Network will serve as the exclusive Official Technology Partner of USA Triathlon through to November 2016. The new partnership is expected to streamline the registration and membership process for USA Triathlon members while helping race directors ensure efficient, online event management and compliance with USA Triathlon requirements.
“Active Network is widely acknowledged as an industry leader when it comes to online event registration, event management and participant engagement, and we are thrilled to partner with a company that takes such a vested interest in growing and supporting the sport,” said USA Triathlon CEO Rob Urbach.
“The tools and technologies available through the company’s ActiveWorks platform offer an enhanced and smooth process for our constituents, whether they are registering for a local event or a National Championship.”
Through the partnership, Active Network will utilise its ActiveWorks platform to:
- Provide online registration for three USA Triathlon-owned National Championships (Age Group/Sprint, Youth/Junior and Duathlon)
- Serve as USA Triathlon’s first-ever real-time membership verification partner
- Allow athletes to renew their annual membership or register with USA Triathlon as they sign-up for local events
- Support registration efforts for a variety of USA Triathlon events and educational initiatives such as the annual Race Director Symposium, coaching and race director certification clinics, and webinars
- Engage in content-sharing and cross-promotional efforts while utilizing the company’s significant database marketing capabilities to help facilitate the further growth of the sport
- Support USA Triathlon fundraising activities to benefit charitable and worthy causes
Additionally, Active Network has improved the functionality of USA Triathlon waiver verification and created customized event detail pages and race director pages for many USA Triathlon-sanctioned events – all with the aim of creating a simplified online registration process for USA Triathlon annual members.
“We are extremely passionate about the sport of triathlon and look forward to working with USA Triathlon to deepen their relationships with their 150,000-plus membership base while introducing the sport to new participants over the coming years,” said Eric McCue, General Manager of Active Network | Sports.
