Tailwind Nutrition has undergone a brand refresh, complete with a new logo, new packaging and a new website. Along with the ‘fresh’ new look on the same fuel and recovery products, Tailwind is simultaneously introducing its newest flavour – Matcha – which joins the Tailwind Endurance Fuel product family.
“After nine exciting years of Tailwind helping our customers have the best experience they can, we thought it was time for a little brand refresh,” explained Jeff Vierling, Co-Founder of Tailwind Nutrition. “We felt strongly that our look and feel should match the simplicity of our products, plus the bold and joyful spirit of our customers.”
Jenny Vierling, Co-Founder of Tailwind Nutrition, added “Rest assured, we’re still the same mountain biking, trail running, dusty, sweaty crew you have always known, and continue to make our products in our hometown of Durango, Colorado.
“Our product has not changed and will continue to be the fuel and recovery source you have relied on throughout your adventures for almost a decade.”
According to the company… ‘The inspiration behind the new look evokes the joy of what Tailwind customers experience as athletes and outdoors people. From the vibrant colors and gradients, to the hues, tints, tones and shades – every detail draws from what is seen on the trail.
‘Content on the packaging and website is simplified, to highlight ease of use and focus on the joy. The Tailwind logo has evolved too, simplified and modernized while retaining the vortex of motion like a Tailwind at your back.’
With the new Matcha flavour joining the Tailwind lineup, it becomes the brand’s eighth Endurance Fuel flavour offering. The company adds that Matcha is ‘earthy and light’ and offers a ‘refreshing pick-me-up’ for athletes.
