Women’s Running, owned by Outside Interactive, has announced 360 YOU, a ‘member-only program designed to empower female runners’.
‘The program will feature a different female pro athlete every three months, to highlight and share their training expertise, what ignites them as women, the pillars that guide their life journey, and what drives them to make change in the world.’
“The goal of being part of this program is for each athlete to learn, train, and experience how to bring their authentic self to running as well as other aspects of their lives,” said Melanie Mitchell, Brand Director of Women’s Running.
“The 360 YOU program is so much more than running – it’s about how running empowers us to be the best versions of ourselves, physically and mentally.”
The first leg of the program will run through March 2022 and features Mary Cain, an elite distance runner. Cain is perhaps best known for her bombshell revelations about emotional abuse in running, but she also: a community manager at Tracksmith, coach for New York Road Runners and Atalanta NYC CEO.
As the first 360 YOU pro mentor, Cain will lead Women’s Running members through a 5K training plan and share exclusive content on training motivation, life lessons, and more. The program provides access to two training plans – one for beginners and one for more advanced runners.
Members are encouraged to participate in the training program of their choosing and prepare to run a 5K on International Women’s Day on March 8 to celebrate female empowerment.
“No matter what I do in sports at this point, I’ve done the big thing already,” said Mary Cain. “And that’s standing up for myself, that’s standing up for other people, and that’s trying to create change.”
Forthcoming athletes to be featured this year will be other leading females of the sport of running. Each quarter, Women’s Running will share member-only content inspired by each respective athlete, including unique training plans, video workout content, nutrition advice, Q&As, practical advice on juggling life’s responsibilities with running, motivational affirmations, and more.
Registration for the 360 YOU program is available now through the Women’s Running website. Members receive access to all 360 YOU content, plus full access to Women’s Running content, including new bi-annual print journals.
www.womensrunning.com
www.outsideinc.com
