Connected health specialist Withings has acquired 8fit, the health, fitness and wellness app with more than 40 million downloads. Available in six languages, 8fit offers workouts, customized meal plans, and self-care guidance to users. Financial terms of the deal were not disclosed.
In a release, Withings noted that the addition of 8fit… ‘further strengthen Withings’ ongoing strategy to develop personalized programs that combine sophisticated data with actionable insights that empower users to modify behaviour. The company intends to invest more than $30 million in the next three years to accelerate the development of this personalized support.’
This news follows last month’s announcement of the acquisition of Impeto Medical, a specialist in R&D, manufacturing and distribution of medical devices for physicians. Both acquisitions are part of the company’s ongoing investment to improve health through data… ‘from innovative connected health devices coupled with insightful expert advice based on behavioral science.’
“In recent years, users have shown a growing need for solutions to help them (re)gain control over their health,” said Mathieu Letombe, CEO of Withings.
“Not only do people seek to understand their health by monitoring key health metrics, they also need to be supported, engaged and motivated throughout their journey to better health. We now feel it’s key to enter the era of the ‘product-service-data’, combining personal health data with personalised wellness plans, and further deliver on our mission to empower anyone to be healthier in the long-run.
“With the acquisition of 8fit, we are well placed to deliver a strategy that combines elegantly designed health devices, enhanced health data and experienced advice that is simple to adopt and designed specifically for our customers.”
Launched in 2014, 8fit promotes healthy lifestyles by providing personalized nutrition, physical activity, and mindfulness programs. The app offers thousands of supervised and customizable workouts such as HIIT, boxing, Pilates, yoga or meditation, alongside hundreds of balanced, healthy, and easy-to-prepare recipes.
“From the services we offer, it’s clear that Withings and 8fit are aligned to help users achieve their health goals,” said Lisette Fabian, CEO of 8fit.
“We are excited to combine Withings’ expertise in connected health devices that collect accurate, quality data with our fitness and nutrition plans. Together, we will provide our users with a more holistic health offering to help them lead healthier, happier lives.”
Withings product range is comprised of smart scales, blood pressure monitors, smartwatches, sleep monitors and thermometers. Its devices capture 20 vital parameters such as blood pressure, ECG, weight, heart rate, activity levels, and sleep patterns to help people achieve health goals and detect changes in their health status.
