Evans Cycles, the UK’s leading bike chain, will host the Paul Sherwen Project x Tullio Zwift ‘Uber Pretzel’ fundraising ride. The ride is being hosting at Evans’ largest flagship store in Cheetham Hill, Manchester, on Sunday 27th March 2022.
The Zwift ride can be joined virtually by anyone, anywhere. Riders will be connected via the Zwift App and guest speakers will join virtually on the day.
In-store, two members of the Evans cycling team will be participating in the challenge live, including Team GB Para Rider Archie Atkinson. They will be accompanied by riders from Tullio CC, making the challenge a team effort. Garmin will be supporting the riders by supplying kit and bike trainers for the live challenge.
All abilities are welcome to join the event virtually, and riders will be split into groups. All efforts go towards supporting the work of the Paul Sherwen Project.
Paul Sherwen was a former professional cyclist and voice of the Tour de France. His legacy continues in the shape of the foundation set up by his loved ones, which provides opportunities and hope for the people of Uganda where he was born.
The ‘Uber Pretzel’ is arguably Zwift’s toughest ride and will take participants around 4-6 hours to complete. Riders will finish on Zwift’s Alp d’Huez climb.
The Evans Cycles store is located in Cheetham Hill Retail Park, just a few miles outside of Manchester city centre.
Commenting on the fundraising event’s roots, Martin Merryweather, Co-Founder of Tullio, said “Paul made an immeasurable and lasting impact on the global sport of cycling.
“I was fortunate enough to meet Paul in 2018, a chance encounter at the Paris Roubaix with my family. His sense of fun and kindness shone through as my kids shared their cycling stories with him. Please donate whatever you can to help support the Paul Sherwen Project.”
Dom Rowing-Parker, Co-Founder of Tullio, added “At Tullio, it’s not just about bringing together business leaders to network on the bike, but to use that collective influence to give back, and do great things in the world through the power of cycling.
“For us, working with the Paul Sherwen Project was a no brainer. We’re all here because of cycling. And cycling has the power to change lives.”
www.tullio.cc/event-details/the-tullio-uber-challenge
