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Beast of a sole: On’s new Cloudmonster is ‘weird for good reason’

Swiss running brand On has unveiled its weirdest creation yet – the Cloudmonster, a shoe with more CloudTec and more cushioning than ever before for a ‘truly monster ride’.

A release from the company noted that… ‘On shoes have always felt different, but this one is next level. Thanks to the biggest Cloud elements ever, running in the Cloudmonster is like running on clouds with the volume up full. Super-soft landings meet maximum rebound for a sensation no runner could ignore.

‘The CloudTec midsole with On’s patented technology is teamed up with an explosive Speedboard – a plate featured in all On models – and a radical rocker shape. The unique construction delivers a high energy return for never-ending fun during those long runs. And it’s all combined with the On’s light, durable and temperature-resistant Helion superfoam for significant cushioning.’

The Cloudmonster is positioned as a maximalist shoe with massive cushioning and big rebound. During landing the Cloud elements compress to reduce impact while the Speedboard is loaded with energy, ready to release and drive forward again.

On claims that its the perfect shoe for energizing easy everyday running or adding fun to the longer Sunday run;. It can be used for recovery runs or gentler days.

On adds… ‘And with over 30% of the entire shoe coming from recycled materials, the Cloudmonster just keeps the feelgood feeling going. Yes, it’s weird. But it’s weird for good reason.’

The Cloudmonster is available for £150 from on-running.com and selected retail partners worldwide from 31 March 2022.

www.on-running.com