BMC Switzerland has become an Official Partner of the Oracle Red Bull Racing Team. The multi-year agreement deepens an existing technical collaboration. This stretches back to 2018 when BMC began working with Red Bull Advanced Technologies to explore areas where Formula 1 expertise could be applied to high performance competition bicycles.
BMC focused initially on vehicle science and aerodynamics before progressing to structural design and optimization. Following an extended testing phase including BMC riders, the Swiss bike firm noted that.. ‘the result of this collaboration is set to be revealed at one of the world’s major sporting events in just a few weeks’ time.’
As an Official Team Partner of Oracle Red Bull Racing, BMC will supply bikes for Max Verstappen and Sergio Perez to facilitate track recon and fitness training, as well as for trackside use by the travelling race team, and staff at the Red Bull Technology Campus.
The partnership will also extend to include joint activations featuring the F1 drivers and athletes from both brands.
David Zurcher, CEO of BMC Switzerland, said “Partnering with a high performance, like-minded organization such as Oracle Red Bull Racing is a clear demonstration of our dedication to developing the fastest bikes in the world for our riders.
“Taking what has been an ongoing and inspiring high-tech collaboration between BMC and Red Bull Racing to the next level, allows us to elevate our performance and engineering capabilities and ultimately inspire both our fans and riders to ‘create speed’.”
Welcoming the strengthened alliance with BMC, Oracle Red Bull Racing Team Principal and CEO, Christian Horner “This new agreement takes an already hugely successful collaboration to a new level.
“We have been working closely with BMC for almost four years and the application of Formula 1 technologies to performance cycling has yielded some impressive results. Now we are building on that success to encompass a new partnership that will increase visibility, enhance engagement, and connect fans of cycling and motor sport in new and exciting ways.”
