Critical event management specialist Everbridge has announced that the Boston Athletic Association (B.A.A.) will once again deploy the company’s platform to communicate event updates and safety information to thousands of staff and volunteers during the 126th running of the Boston Marathon.
The race is scheduled to take place on Monday, April 18th with a field size of 30,000 participants.
“The Everbridge mission of keeping people safe aligns with our overall commitment to the safety and success of the Boston Marathon,” said Chris Troyanos, ATC – Medical Coordinator for the Boston Athletic Association.
“The B.A.A. is always looking for ways to enhance our participants’ race experience, especially in the area of health and safety, and Everbridge provides us with an important solution in the event of a situation that requires immediate and effective communications across our team of volunteers.”
More than 10,000 volunteers will be stationed at medical tents along the 26.2-mile marathon route that starts in Hopkinton, Massachusetts, and ends in downtown Boston. Volunteers will receive notifications via the Everbridge app and SMS in the event of an incident or disruption.
Updates will also be issued on start/finish times of the athletes; the number of runners on the course throughout the day; road reopening and clean-up efforts; and coordinating the pick-up and transportation of any participants who may drop out.
Everbridge staffers will be present in the B.A.A.’s Operations Center on race day to assist in sending the communications.
With the exception of 2020, when the Boston Marathon went all-virtual at the height of the COVID-19 pandemic, this marks the fourth time in five years that Everbridge and the Boston Athletic Association have teamed up to support the race since the partnership began in 2018.
“As a Boston-based company, the Marathon has always been a particularly meaningful event for our organization and employees,” said Tracy Reinhold, Everbridge Chief Security Officer, and former head of the FBI’s Intelligence Division.
“We are proud to serve the Boston Athletic Association as it returns the Boston Marathon to the traditional Patriot’s Day date for the first time since 2019 and help do so in a safe and vigilant way for every runner, volunteer, and staff member.”
The Everbridge network of customers in Boston also includes the Boston Police Department, Boston Public Health Commission, and the Boston Fire Department, as well as the State of Massachusetts.
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