The Professional Triathletes Organisation (PTO) has renewed its partnership with Story10, the global sports video production and distribution agency. This renewed deal will seek to increase international exposure and awareness of PTO’s key events and campaigns throughout 2022.
Story10 has built a role for itself within triathlon, having tied up with two key event brands – to boost exposure for Super League Triathlon in 2022, and now an extended tie-up with PTO and its event portfolio.
After an opening season for PTO in 2021 with the Collins Cup, the 2022 season gets underway with the inaugural PTO Pro Am in Los Angeles on 15 May. PTO notes that this event will see some of the world’s greatest pro triathletes team up with high-profile names and challenged athletes in a mixed relay race.
The PTO Tour then kicks off with an expanded calendar of three events across July, August and September – the PTO Canadian Open (23-24 July), the Collins Cup (20-21 August) and the PTO US Open (17-18 September)
The PTO Tour events will see top-tier triathletes compete for prize purses, as well as offering age-group racing experiences.
The partnership will have Story10 crews on the ground at all events producing secondary content and feature stories around non-event initiatives, including inclusion and equality. This will extend PTO’s news lifecycle, generating exposure and awareness throughout the year.
Along with event previews, tour highlights and athlete interviews, these feature stories will be actively promoted to Story10’s global distribution network of 400+ media outlets, across broadcast, digital and social.
Utilising Story10’s partner network will help to ensure that content is promoted in key markets across multiple platforms… ‘including guaranteed placement on sport-dedicated social channels, driving awareness, and reaching untapped potential new audiences worldwide.’
Through Story10’s relationship with The Associated Press (AP), imagery from each of the PTO’s four events will also be distributed to the AP’s global client base across AP Photo Stream and AP Images, to help further expand awareness.
Tim Godfrey, Chief Marketing Officer at PTO, said “We are delighted to renew our partnership with Story10 to continue to amplify our content on a global scale. Story10 and The Associated Press are perfectly positioned to ensure our events are seen by a huge global audience through their extensive network of media outlets.”
James Dobbs, Managing Director of Story10’s parent company SNTV, said “This renewed partnership with the PTO is a testament to their fantastic organisation and athletes.
“Being able to continue amplifying their content through our unique global distribution network will ensure sustained growth in engagement and exposure for the PTO, whilst delivering high quality sporting drama to our audiences worldwide. It is great to be on this journey with the PTO, providing an international platform for triathletes to showcase their talents and creating new fans and audiences across the world.”
www.protriathletes.org
www.story10.com
