Universal Multisport (UMS), the full service boutique sports marketing company, has announced a sponsorship deal between leading sports bar brand Clif Bar and the 2012 St Anthony’s Triathlon. As an official sponsor of the St. Anthony’s Triathlon, Clif Bar will provide participating athletes with its award-winning sports nutrition products.
Another interesting feature of the sponsorship agreement organized by UMS will be Clif Bar’s involvement in the ‘St Anthony’s Meek and Mighty Triathlon’, a youth triathlon for ages 7+. As a sponsor of this event, Clif Bar will be providing products from its ‘Clif Kid’ range.
Lee Zohlman, President of UMS, is thrilled with the deal stating, “I am ecstatic to bring industry leader Clif Bar to the one and only St Anthony’s Triathlon. The team at UMS worked hard so that athletes at St Anthony’s will have great energy bars at the race and that the kids at the Meek and Mighty race will have some organic and healthy options. Personally, I am so happy to bring together my favorite energy food company with my favorite race.”
The St Anthony’s Triathlon, produced by St Anthony’s Hospital, is now part of [Ironman brand owner] World Triathlon Corporation’s (WTC) 5150 Triathlon Series.
“I and St Anthony’s Triathlon are excited to be working with Lee and Universal Multisport,” said Philip LaHaye, Director of Operations for Ironman/5150, “I have known Lee for years and his knowledge of the sport and history of St Anthony’s Triathlon makes this a natural fit.”
LaHaye added, “St Anthony’s Triathlon is excited to have Clif Bar on board. Clif has a great reputation for offering great products and we look forward to getting those products in the hands of our participants.”
www.universalmultisport.com
www.satriathlon.com
www.clifbar.com
