Fara Cycling, the Oslo-based, adventure-focused, Norwegian bike brand, has appointed PaceUp Media as its new pan-European agency partner.
Having made its UK debut at the Rouleur Live event in London last year, Fara Cycling now aims to continues its growth across Europe with this new PR partnership. PaceUp will fulfil media outreach, manage PR campaigns and press office, as well as supporting event presence and activations throughout key European territories.
Jeff Webb, CEO and Founder Partner at Fara Cycling, said “We have just completed the revamp of our range with three brand new, in-house designs and are experiencing explosive growth both domestically and globally.
“The experience and network that PaceUp has across the industry and media throughout Europe will be a great asset to Fara as we continue to grow going forward. We’re looking forward to introducing Fara to new audiences at what is a hugely exciting time for us.”
PaceUp Founder and Director, Tom Copeland said “Having connected with Fara at Rouleur Live last November, we’ve closely followed their growth and development with interest.
“It’s a brand with a clear identity, focused on adventure, with an already respected range of bikes and one that we’re looking forward to putting on a more international stage.”
www.faracycling.com
www.paceupmedia.co.uk
