Digital fitness app Pillar, which provides personalized cycling coaching, will be the presenting partner of the Sprints competition at this year’s Women’s Tour, taking place on June 6-11.
Pillar uses algorithms to create training programs tailored to individual needs and goals, and adjusts recommendations based on individual performance data.
Commenting on the new partnership, Pillar founder Dan Wakerley, said “We are very excited to be partnering with the Women’s Tour.
“From day one in our journey, we have been driven to build a product that deeply understands and supports athletes at all levels be at their best in their fitness and health journey. Partnering with the professional Women’s Tour represents a significant opportunity to deliver on this ambition with athletes at the pinnacle of their sport.”
Each of the six stages of the Women’s Tour will feature two intermediate Pillar Sprints, with the first three riders across the line at each taking 3-2-1 points as well as matching time bonuses.
Women’s Tour Commercial Director Miles Rose, said “We are delighted to be welcoming Pillar to our partnership family.
“It’s been a somewhat challenging period in the partnerships market here in the UK over the past six to twelve months, so to find brands that want to support and champion our events is brilliant news. We welcome the support of the team and Pillar and can’t wait to work side by side to achieve our joint goals and objectives.”
Women’s Tour – stages
- Stage one Colchester to Bury St Edmunds Monday 6 June
- Stage two Harlow to Harlow Tuesday 7 June
- Stage three Tewkesbury to Gloucester Wednesday 8 June
- Stage four Wrexham to Welshpool Thursday 9 June
- Stage five Pembrey Country Park to Black Mountain Friday 10 June
- Stage six Chipping Norton to Oxford Saturday 11 June
www.womenstour.co.uk
www.pillar-app.com
