Stolen Goat has launched its new autumn/fall/winter 2022 collection, with an ad campaign that places some of its real life customers front & centre.
The ‘Herd Mentality’ video features real life members of the Stolen Goat community – known as the Stolen Goat Herd. The video showcases a number of apparel items in the latest collection.
In a release, the company added… ‘The Herd Mentality AW22 campaign video was shot on location in North Yorkshire, using real Stolen Goat customers who volunteered their time to come and play bikes with us. These customers will also feature in our upcoming print advertising.’
Ibex
The Stolen Goat Ibex range is positioned as an all-rounder, offering ride all day comfort. The new Ibex jerseys feature an improved fit, new aero sleeves and reflective details. The new Ibex bib shorts also feature the Vapour pad found in Stolen Goat’s Epic shorts.
Kiko
The Kiko range is for all-weather riding – offering performance over a range of cooler temperatures. Updated for AW22 the range has an improved fit and small reflective details to keep riders visible.
Alpine
The Alpine range of deep winter cycling kit is made from insulating water- and wind-resistant fabric with a fleece lining. Alongside Bodyline fit jackets and tights, the Alpine range also features new Alpine Epic jackets – combining all the warmth with an aerodynamic fit.
