Wearables specialist WHOOP has tied-up with swimwear specialist TYR. According to the companies, their new apparel partnership will… ‘bring the world’s first truly smart swimsuits to market.’
The two brands have developed swimwear that pairs TYR’s apparel with WHOOP Any-Wear Technology to offer a new way to track workouts in the water.
‘Swimmers, triathletes, functional fitness enthusiasts, and more can now use TYR x WHOOP Durafast Elite Jammer Swimsuits and TYR x WHOOP Durafast Elite Diamondfit Swimsuits to level up their training in the pool.’
TYR x WHOOP Swimsuits feature an inner pocket that holds the WHOOP 4.0 sensor flush against the skin for data collection during training. The apparel-sensor combo aims to eliminate the risk of drag… ‘forces that slow swimmers down in the water – that may be created by a wrist-worn device wearable.’
The apparel is also fully lined with antimicrobial properties and designed with premium fabric that is 100% chlorine proof, 100% colourfast so the colour will not fade, and able to sustain 300+ hours of use.
“We created WHOOP Body featuring Any-Wear Technology to give our members different options to personalize their wearable experience to best fit their workouts,” said Joel Lessard, VP of Apparel and Accessories at WHOOP.
“TYR shares our vision to innovate at the intersection of activewear and physiological data collection to unlock unparalleled insights. Swimming is a high-output activity with passionate athletes, and we believe our swimwear will empower them to find their edge to continue getting better.”
The new TYR partnership marks the first-ever co-branded WHOOP Body collaboration as WHOOP invests in more ways for members to leverage its wearable health coaching platform.
WHOOP adds that its platform is grounded in science and the TYR x WHOOP Swimsuits have been rigorously tested to ensure both comfort and data accuracy.
“As we continue our commitment to innovation, we are proud to partner with WHOOP to connect athletes with the first-ever smart swimwear for an enhanced understanding of their training,” said Matt DiLorenzo, CEO at TYR.
“TYR x WHOOP swimsuits have the potential to make an immediate impact by providing data insight to drive performance.”
The TYR x WHOOP Durafast Elite Jammer Swimsuits (US$79) and TYR x WHOOP Durafast Elite Diamondfit Swimsuits (US$109) are available online at shop.whoop.com and TYR.com.
