Headwear & neckwear accessories specialist BUFF has joined the movement of registered B Corporations. The company noted that it scored 105.7 in its first round of testing… ‘a major accomplishment in elevating its DO MORE NOW sustainability program.’
The B Corporation community is a growing movement of more than 6,000 companies. These are looking to reinvent business by redefining what success means; not just economic but also the wellbeing of people, communities, and the planet.
Part of the registration process requires companies to legally embed their commitment to purpose beyond profit in their company articles.
“From day one, we have been committed to choosing the responsible path with every decision,” said David Camps, BUFF CEO. “We are honoured to stand alongside other sustainable organizations leading the global movement for an inclusive, equitable, and regenerative economy.
“It’s a proud moment to receive validation for our teams’ work to help forge a brighter future. It doesn’t end here; we are more excited than ever to push further, build better, and design cleaner.”
Recognised for prioritising people and the planet in all facets of business, B Corporations must pass a rigorous evaluation process to become part of the community of companies striving not only to be the best in the world, but also the best for the world.
This evaluation covers five key impact areas of Governance, Workers, Community, Environment and Customers.
Since its inception, BUFF adds that it has focused on people and the planet as part of its corporate vision. A family-owned business headquartered in Barcelona, Spain, the company manufactures 90% of its products in-house using renewable energy.
Last year the company reached a milestone of recycling over 41 million plastic water bottles to make its products. Additionally, BUFF created a garment-making school to create local job opportunities and give people at risk of social exclusion the skills needed to succeed in a textile manufacturing career.
“Our goal is to continually improve and be the best that we can for our consumers, retailers, employees, and the planet,” said Marta Torner, Sustainability Manager at BUFF.
“Over the coming years, our goal is to further reduce our carbon footprint, with a focus on supply chain and with an interim milestone of becoming carbon neutral in our own operations by 2023.”
As part of BUFF’s journey, the brand has formalised 12 new policies that aim to ensure its commitment to sustainability in all aspects of the business. The policies range from ethical marketing practices to a climate change policy intending to measure and reduce the company’s environmental impacts.
BUFF plans to keep investing in sustainable product innovation as well as increase the number of products made at its in-house facility from 90% to 100%.
BUFF and R4S (Roots 4 Sustainability) Group, worked together to achieve the B Corp Certified milestone. R4S is an agency that designs, implements and evaluates transformation projects for companies. R4S introduced the B Corp movement in Spain and founded the B Lab Spain in 2019.
www.buff.com/bcorp
www.bcorpspain.es
