At Belgian Cycling Show Vélofollies, Classified Cycling has announced its newest ambassador and investor – former professional cyclist and fellow Belgian, Philippe Gilbert.
Classified Cycling’s Powershift technology is a wireless shifting platform that allows a rider to shift gears instantly and under full load. Its first application is the Powershift hub, which replaces the front derailleur.
Born in Verviers in 1982, a city in one of the most famous cycling regions of Belgium, Wallonia, Philippe Gilbert started cycling at an early age, embarking on an impressive career that saw him crowned Road World Champion in 2012 and win the Amstel Gold Race four times.
His palmarès also include two Giro di Lombardia, Liège – Bastogne – Liège, Paris Roubaix and a breakaway win at the Tour des Flandres in 2017. Far from just a Classics rider; he also won seven Vuelta a España stages and an overall victory at the 2014 Tour of Beijing.
Gilbert retired from professional cycling last season and has now joined Classified Cycling. Getting on board with the company as an investor and ambassador, he adds a wealth of World Tour expertise and to the company and its products.
Philippe Gilbert said “I believe in technology as a critical element of performance and cycling itself, and Classified is the future of cycling.”
Classified claims that its Powershift hub offers… ‘unrivalled shift quality, high gearing range and small steps between gears, combining the benefits of both a 1x and 2x drivetrain. Furthermore, the smart system is more efficient than a traditional bicycle drivetrain, allowing you to cover greater distance with the same effort.’
Mathias Plouvier, CEO at Classified Cycling, said “For Classified it is very important to welcome and make a home for those who believe in our mission, have a passion for cycling, and a clear understanding of the revolutionary technology we’re developing.”
The Classified product line is available originally equipped on a growing number of bicycles from exclusive partner brands, and as an aftermarket upgrade to existing bicycles.
