Bay Area based event production agency, Silverback has teamed up with Motiv Running and will now serve as the managing partner of Zappos Bay to Breakers, one of San Francisco’s oldest events. This year’s event takes place on May 21, 2023.
“Bay to Breakers holds a special place in my heart and I truly cherish this new role and opportunity,” said Kyle Meyers, CEO of Silverback. “There’s literally nothing like it anywhere else in the world.
“And as a local business owner, resident of Ocean Beach, husband to a native San Franciscan and raising our daughter in the city, I understand the significance of this event and the importance of maintaining strong community relationships.
“From the SF Marathon to SailGP, or any other event we produce or support, our number one goal is always to deliver a safe, organized, and memorable experience for everyone involved.”
In October 2022, Motiv Sports acquired Bay to Breakers from Capstone Event Group and entered into a partnership with Silverback to grow and operate the San Francisco event. Bay to Breakers has been a staple in the city since 1912.
Zappos Bay to Breakersis open to participants of all ages and abilities, and often in costume, line up on Howard Street a few blocks from the Embarcadero on the third Sunday in May (May 21, 2023). The course travels west through the city for 12 km and finishes at the Great Highway, where the breakers crash into Ocean Beach.
“We’re thrilled to be teaming up with a premier organization like Silverback as we broaden our commitment to the sport of running in the San Francisco Bay Area,” said Phyllis Blanchard, Head of Partnerships for California-based Motiv Sports.
“Locally, Motiv Sports assumed management of the Golden Gate Half Marathon in 2018 and we’re looking forward to partnering with another iconic San Francisco race that brings runners, spectators and the community together in a positive and memorable way. We invite all runners to experience the tradition and excitement of Zappos Bay to Breakers on Sunday, May 21, 2023.”
www.baytobreakers.com
www.gosilverback.com
www.goldenstaterunseries.com
www.motivrunning.com
