Celebrating 45 years of IRONMAN with global sweepstakes

On Saturday, February 18, IRONMAN will celebrate the 45th anniversary of its first triathlon event, which took place on the Island of O’ahu, Hawai`i, in 1978.

In celebration of this anniversary, IRONMAN will be randomly selecting 45 daily prize winners as part of a global sweepstakes campaign running over the course of the week of February 13-17, which leads up to IRONMAN’s 45th birthday. One grand prize winner will be randomly selected on February 18 to receive a prize pack of products, services and experiences including a 2023 and 2024 IRONMAN or IRONMAN 70.3 triathlon entry.

Athletes who are registered for any 2023 IRONMAN, IRONMAN 70.3, or 5150 event, will be automatically entered to win.

“While we have come a long way since 1978, we still strive to bring the same fearless spirit that the athletes who took on the first IRONMAN race brought to the start line that day on O’ahu,” said Suzanne Cohen, Chief Marketing Officer of The IRONMAN Group.

“This is an important day in our company’s history, and we want to continue to recognize the amazing individuals who have played an important part in our 45-year history. In doing so we also want to reward our dedicated and passionate athletes who create the countless unforgettable moments that continue to tell the IRONMAN story.”

On February 18, 1978, 15 athletes set out on the shores of O’ahu, Hawai`i, to complete what was at the time thought to be the impossible – swimming 2.4 miles, biking 112 miles, and running 26.2 miles, totalling 140.6 miles in a single day, as they looked to put an end to the argument of who were the best athletes in the world – swimmers, cyclists, or runners.

Established by co-founders John and Judy Collins, the achievement of the original 12 finishers, which included John Collins, has led to an iconic global brand.

To celebrate the occasion, IRONMAN will be hosting a sweepstakes featuring daily prizes from Monday, Feb. 13 through Friday, 17, 2023. This will feature brands such as EKOI, FulGaz, HOKA, Hyperice, Normatec, Nirvana, ROKA, Santini and Wahoo, among others, to be awarded to randomly drawn winners.

www.ironman.com