Super League Triathlon (SLT) has announced run shoe brand ASICS as an official partner for 2023.
ASICS already sponsors a number of Super League Triathlon’s pro athletes and will now be an official partner for both the Arena Games Triathlon and the Championship Series later in 2023.
Andreas Moll, ASICS Running Category Director, said “We’ve seen more and more triathletes choose ASICS products for their training and competitions ,which is a reflection of our strengths as a brand and our superior product innovations.
“Partnering with an innovative triathlon event like Super League Triathlon presents a fantastic opportunity to demonstrate our commitment to the triathlon community. Many of our elite athletes race at their events, and we’re looking forward to seeing the collaboration evolve and connecting with more triathletes across the globe.”
Matt Caren, SLT Commercial Director, said “ASICS share a passion for innovation and supporting triathletes, including some of Super League’s biggest stars, so this is a perfect partnership.
“ASICS are extremely keen to help promote and grow triathlon, and that passion is a great synergy with our mission at SLT so I am very excited about working together.”
The Arena Games Triathlon powered by Zwift 2023 World Championship Series kicked off in Montreal with Americans Chase McQueen and Gina Sereno taking the wins. It continues in Sursee, Switzerland, on March 12, before a Grand Final in London at the Aquatic Centre at Queen Elizabeth Olympic Park on April 8.
www.superleaguetriathlon.com
www.asics.com
