Selle Royal’s mobile bike workshop and coffee bar have been supporting Europe’s cyclists for free since 2018. The company reports that its dedicated team has fixed more than 3,000 bikes, serving close to 7,000 coffees plus offering maintenance and comfort advice to cyclists.
2022 marked Selle Royal’s biggest-ever year in its mission to ‘support cyclists on the road’ throughout Europe, servicing more than 800 bikes and serving over 1,000 coffees, travelling 4,000 kilometres over the course of four months.
For 2023, the Italian saddle & component specialist is preparing to support more leisure cyclists and commuters with a new Van Tour route. This is taking in popular cycling locations from previous routes and all-new stops in Brussels, Rotterdam and Berlin.
Selle Royal will once again carry out free bike repairs, share maintenance and comfort advice through workshops every day, host rides and parties plus serve complimentary Excelsior coffee across six European cities. The brand has set a goal for 2023’s Van Tour to support more cyclists than in any previous year.
Lara Cunico, Marketing Manager at Selle Royal, said “More and more people around Europe are choosing the bike for both urban mobility and leisure, so we want to empower both new and existing cyclists to keep cycling at the core of their everyday lifestyle – whether that’s by solving their mechanical issues or by improving personal on-bike comfort.
“Since our Van Tour first left Italy in 2018 we’ve witnessed the incredible growth of cycling and the transformation of cities, first-hand. This is why, for 2023, our van team will visit both established bike-friendly cities and new locations that are investing in returning their streets to a more human, sustainable scale.”
Selle Royal 2023 Van Tour
- Strasbourg, France – Place Dauphine – April 13-16
- Rotterdam, The Netherlands – Eendrachtsplein, Rotterdam – May 10-13
- Brussels, Belgium – Place Saint-Croix – May 16-18
- Copenhagen, Denmark – Broens Gadekøkken, Strandgade – June 1-4
- Berlin, Germany – R.A.W.-Gelände, Revaler Straß – June 29 to July 2
- Salzburg, Austria – Kurgarten – July 12-15
Alongside in-person mechanical assistance supported by Muc-Off, Selle Royal will offer all visitors a complimentary digital maintenance guide designed to help them to keep their bikes on the road as well as a 30% discount on Selle Royal products.
