Strava has this week announced a new in-app integration with Spotify, ‘the world’s most popular audio streaming subscription service’. This enables users to seamlessly stream music, podcasts and audiobooks while recording activities on Strava.
Strava users can play, pause, resume, skip and browse Spotify favourites from the record screen on Strava. This new integration removes the need for Spotify free and Premium users to switch between apps and allows them… ‘to easily tap into the motivation that gets them moving.’
Now, Spotify users can listen to their carefully curated workout playlists with some of their favourite tracks and artists.
“Over time, the consumption of music has evolved dramatically from CDs to streaming, which has opened the door for audio to inspire us in ways it couldn’t before,” said Mateo Ortega, Strava’s Vice President of Connected Partnerships.
“We’re excited to partner with a global leader like Spotify to seamlessly integrate music and movement on the platform. This new feature further solidifies Strava’s position at the centre of connected fitness and continues to demonstrate the power of the global community of active people on Strava.”
Ian Geller, VP of Business Development at Spotify, said “One of our biggest goals at Spotify is to be everywhere our listeners are – whether that’s on a run, in the gym, or anyplace in between.
“This integration with Strava is another way we’re moving with our listeners and allowing them to seamlessly connect to the music and audio they love.”
As part of the new integration, Strava is taking over the widely popular ‘Workout’ playlist on Spotify. From April 20th, users can follow the Workout playlist on Spotify and listen to Strava-curated sounds.
www.strava.com
www.spotify.com
