IRONMAN and L’Equipe Group have announced a new broadcast partnership, which will see L’Equipe provide live coverage in France for 12 IRONMAN races in 2023. This includes both the men’s and women’s editions of the VinFast IRONMAN World Championship triathlon in Nice, France and Kailua-Kona, Hawai`i respectively.
“By signing this agreement with IRONMAN, the L’Équipe group is delighted to complete its triathlon offer, with the best of long distance, all season long, until the world championship which will take place in Nice on September 10, 2023,” said Emmanuel Alix, Digital Division Director at L’Équipe Group.
This will be the first time since the inception of the IRONMAN World Championship race that the event will take place in Europe. Nice will join Kailua-Kona, Hawai’i, as the dual host of the annual IRONMAN World Championship triathlon through 2026 with men and women rotating location every year.
L’Equipe will broadcast events across La Chaîne L’Equipe and L’Equipe Live. A further 11 IRONMAN events, including the women’s edition of the VinFast IRONMAN World Championship triathlon will be broadcast on L’Equipe Live.
Matthieu van Veen, Chief Business Officer for The IRONMAN Group, said “Following the success of the 2022 VinFast IRONMAN World Championship race coverage on L’Equipe Live involving French Legend Yves Cordier, we are very excited to collaborate with L’Equipe to bring an in-depth coverage of the 2023 season highlighting some of the most prestigious events of the IRONMAN series.
“We are looking forward to bringing our French audience closer to the action, and witness what is set to be a historical moment in time for the city of Nice and our athletes.”
IRONMAN events to be broadcast on L’Equipe Live:
| Event Name | Event Location | Event Date | Pro Race |
| Memorial Hermann IRONMAN Texas, the Americas Championship | The Woodlands, Texas, USA | April 22, 2023 | Men & Women |
| IRONMAN European Championship Hamburg | Hamburg, Germany | June 4, 2023 | Men Only |
| Cairns Airport IRONMAN Cairns Asia-Pacific Championship | Cairns, Queensland, Australia | June 18, 2023 | Men & Women |
| IRONMAN Coeur d’Alene | Coeur d’Alene, Idaho, USA | June 25, 2023 | Men & Women |
| Mainova IRONMAN European Championship Frankfurt | Frankfurt, Germany | July 2, 2023 | Women Only |
| IRONMAN Switzerland-Thun | Thun, Switzerland | July 9, 2023 | Men Only |
| IRONMAN Vitoria-Gasteiz | Vitoria-Gasteiz, Spain | July 16, 2023 | Women Only |
| Athletic Brewing IRONMAN Lake Placid | Lake Placid, New York, USA | July 23, 2023 | Men & Women |
| IRONMAN Mont-Tremblant | Mont-Tremblant, Quebec, Canada | August 20, 2023 | Women Only |
| VinFast IRONMAN World Championship – Men* | Nice, France | September 10, 2023 | Men Only |
| VinFast IRONMAN World Championship – Women | Kailua-Kona, Hawai`I, USA | October 14, 2023
|
Women Only |
| IRONMAN Portugal-Cascais | Cascais, Portugal | October 21, 2023 | Men & Women |
* The first edition of the VinFast IRONMAN World Championship in Nice will benefit from special coverage across La Chaîne L’Equipe and L’Equipe Live
