UYN (Unleash Your Nature), which is a Trerè Innovation brand, based in Italy, has debuted its running line for spring 2024. The brand notes that its new road, trail and cross-trail shoes are ‘made from socks and sized for men and women.’
Having examined running in outdoor environments and neuro-muscular reactions, the new shoes’ proprietary design and technology reflect two years of research and collaboration with Trerè Innovation’s research and design facility, the Academy for Research and Engineering in Apparel and Sports (AREAS ) and the Cerism Center of the University of Verona.
UYN’s running line includes three styles: the Synapsis for road running, the Neuron for trail running and the 6Sense for cross-trail. The three shoes will be available at select specialty stores and online starting in spring 2024.
“UYN Running represents the future of running footwear, clearly differentiating us from what presently exists in today’s marketplace,” said UYN CEO Marco Redini.
“Thanks to this new study methodology, we created the first neuro-reactive running shoe using a distinct structure guaranteeing superior stability and optimal movement control, especially in unforeseeable conditions while running outdoors. The mission of UYN is to enhance the quality of the overall running experience, not just the process of accumulating miles.”
A company release noted that… ‘UYN Running’s zero-seam structure wraps around the foot to stabilize it while respecting its shape. The design is intended to prevent abrasion and hot spots and provide flexibility, stability and breathability.’
“UYN Running reinforces the brand’s leadership in the sustainability category, providing runners with all the tools they need to excel while minimizing its environmental impact,” continued Redini.
www.uynsports.com
www.trereinnovation.it
