Swim & fitness tech company FORM has welcomed Christopher Stadler and Kevin Abt to its leadership team as Board Member and Chief Revenue Officer, respectively.
A release from the company added… ‘As FORM gears up for its next growth phase, Stadler and Abt’s experience as seasoned industry veterans in the fitness technology space is perfectly matched to propel the company forward in its upcoming chapter.’
Christopher Stadler joins the FORM board with over 20 years of experience in executive marketing leadership, working on major global brands, including Tide, Pantene, Ralph Lauren, Equinox, and IRONMAN.
Most recently, he served as Global Chief Marketing Officer for the smart home gym company Tonal, where he oversaw brand marketing, product marketing, growth marketing, retail, and creative.
Stadler is also an Emmy Award-winning and five-time Emmy-nominated Executive Producer for the IRONMAN World Championship on NBC. He developed the 10-episode docu-series ‘IRONMAN: Quest for Kona’ for NBC Sports, and developed global media partnerships with Red Bull and Facebook.
“FORM is transforming sports performance through its revolutionary AR-enhanced eyewear, and its commitment to empowering athletes of all skill levels is truly remarkable,” said Christopher Stadler.
“After spending over a decade working in the sports and fitness industry, I look forward to working with this exceptional team to continue expanding the limits of innovation in this space.”
With over 10 years of experience as a senior sales and marketing executive, Kevin Abt was most recently, Vice President of Global Sales at Wahoo Fitness, where he spent over a decade on revenue generation, product pricing strategy, business development, and global omni-channel strategy for its connected indoor and outdoor training ecosystem.
“FORM completely changed the world of swimming when they launched the world’s first smart swim goggles on the market,” said Kevin Abt.
“The team behind this company are some of the most driven and innovative folks in the industry, and I can’t wait to lend my expertise to continue to push the boundaries between tech and sport.
“The FORM Smart Swim Goggles and platform truly offer a game-changing experience, and I look forward to building out the team and accelerating growth at a global level.”
Launched in 2019, FORM Smart Swim Goggles use an augmented reality display. Via this, swimmers have the ability to see their performance metrics like pace per 100, distance, calories and stroke rate in real time. In 2021, FORM announced guided workouts powered by the FORM goggles, giving users access to thousands of guided workouts.
“With deep-rooted backgrounds in sports technology and an impressive track record in building brands and driving revenue growth, both Christopher and Kevin are undoubtedly assets to the FORM leadership team,” said Dan Eisenhardt, CEO of FORM.
“Christopher’s extensive work to build global consumer brands will provide undeniable value to FORM’s Board of Directors, and Kevin’s unique insights into the industry’s landscape, coupled with a forward-thinking approach, promises a powerful synergy for FORM.
“We look forward to the contributions of Christopher and Kevin as we move forward into the next era of success at FORM.”
