A new collaboration between British Triathlon and VibePay has led to the launch of Broadcast Messaging, which is positioned as a way of getting messages in front of an engaged and active audience.
The launch of this collaboration sees VibePay supporting the launch of Swim Bike Run, the recently launched initiative by Triathlon England, designed for those looking to build their confidence and get active through swimming, cycling and running in their local area.
VibePay’s Broadcast Messaging allows sellers, brands and users to send tailored offers and messages to users through the VibePay app. The communication tool allows thousands of users to receive new product launches, discount codes and offers instantly – within two-way channels.
The Swim Bike Run programme is community-focused and offers individuals, groups and families of all abilities the chance to take part in the three disciplines that make up a triathlon. Replacing the GO TRI programme, Swim Bike Run will consist of five different initiatives: Mini, Local, Develop, Explore and the BIG Swim Bike Run, all specifically designed to help more people to get active locally.
To celebrate the launch of Swim Bike Run, VibePay users will have the exclusive chance to win a two-night stay in Paris the host city for the 2024 Olympic and Paralympic Games.
Chris Franklin, British Triathlon Head of Marketing, said “This is an exciting time for the organisation to be launching the Swim Bike Run programme, giving as many people as possible the chance to experience the sport in a way that suits them.
“We are looking forward to building on the work of GO TRI and seeing people join us at our Swim Bike Run activities for the rest of the year and beyond.”
Vibepay is an FCA regulated account-to-account payment network, built on top of Open Banking. The app connects consumers, brand and merchants via channels, which allow direct messaging and servicing to occur in real time.
www.britishtriathlon.org
www.vibepay.com
