ROUVY has announced a new technical partnership with professional cycling team Lidl-Trek, marking its first sponsorship of a UCI WorldTeam.
The partnership with ROUVY will provide Lidl-Trek riders a tool for indoor training; and, thanks to ROUVY’s real-world simulated riding environment and supporting datapoints, the tie-up will offer opportunities for a detailed approach to racing.
Steven De Jongh, Sports Director at Lidl-Trek, said “ROUVY is unique in the world of indoor training apps, as it offers the chance to take a better look at roads and routes that are used for many of our races.
“Race preparation comes not only from training, but also from detailed knowledge of routes and pitfalls. That’s why an app like ROUVY can hold a strategic importance and advantage that few others have.
Antonin Parma, Product Experience Director at ROUVY said “We’re absolutely thrilled to embark on this ground-breaking partnership with Lidl-Trek. At ROUVY, we pride ourselves on bringing the most realistic cycling experience to our users, and this collaboration takes it to a new level.
“By meticulously recording the Down Under Tour routes in Australia, we’ve provided Lidl-Trek with unparalleled training opportunities on authentic terrains. Throughout the year, we’ll be adding an array of famous cycling routes, including UCI race courses, Spring Classics, and iconic Grand Tour courses like La Vuelta.
“With more than 30,000 km of augmented reality routes already available on ROUVY, our users are in for an unrivalled virtual cycling journey, riding alongside the best in the world.”
As part of the tie-up, ROUVY users can expect the following updates to the platform:
- New TREK Madone bike: Starting on January 1, 2024, a virtual TREK Madone bike is available for all ROUVY users to ride on the platform. As of February, it will become a virtual garage item attainable through in-game coins. Additionally, other TREK bike models are expected to be introduced over time.
- Virtual Lidl-Trek Jersey: Commencing on January 8th, ROUVY users can don an exclusive Virtual Lidl-Trek Jersey during races, showcasing their support for the cycling team.
- Training Plan by Lidl-Trek: A comprehensive training plan designed by Lidl-Trek’s performance team will be made available on ROUVY, allowing users to train like the pros and improve their performance.
- Leaderboards: Follow in the tyre tracks of Lidl-Trek riders and compare times on the virtual routes they have conquered.
- Events with Lidl-Trek athletes: Special events featuring Lidl-Trek athletes. While specific dates and athlete names are yet to be confirmed, users can anticipate engaging with elite riders in various events.
- Down Under challenges: The Down Under Challenge on ROUVY has a chance to win one of three signed Lidl-Trek jerseys.
