Amazfit, the smart wearables brand owned by Zepp Health, has announced its partnership with Kelvin Kiptum, the men’s marathon world record holder and only athlete to complete a marathon race in under two hours and one minute.
As a new Amazfit ambassador, Kiptum will utilize the Amazfit Cheetah Pro to manage training and races, and the Amazfit Helio Ring to optimize recovery, ahead of upcoming marathons in Rotterdam and Paris.
Pengtao Yu, VP of Industrial Design, Brand & Consumer Marketing at Zepp Health, said “We are thrilled about the collaboration between Amazfit and Kelvin Kiptum.
“As a health technology company, we are proud to support Kelvin’s quest to break records and inspire individuals worldwide to pursue their own health and fitness goals. This partnership is a testament to our commitment to empowering people to lead healthier lives through intelligent healthcare fitness solutions.”
Kelvin Kiptum ‘s recent marathon achievement in Chicago, clocking a remarkable 2:00:35, sets the stage for the season ahead. Conquering recent marathons in Valencia and London, the 24-year-old runner aims to shatter the 2-hour mark in Rotterdam this April, and clinch gold at the 2024 Olympics in Paris.
To aid his preparation, Kiptum will wear Amazfit’s Cheetah Pro. This specialist running watch features a MaxTrack dual-band circularly-polarized GPS antenna, with a claimed 99.5% GPS accuracy, along with Zepp Coach – an AI solution generating tailored plans for athletes looking for marathon preparation.
Kelvin Kiptum said “Teaming up with Amazfit for this ground-breaking journey is truly exciting. The Amazfit Cheetah Pro has become an integral part of my training regimen.
“As I aim to break the 2-hour mark in Rotterdam and pursue gold at the Paris Olympics, I am confident that Amazfit will be my ultimate ally in pushing the limits of human potential. Together, we are set to redefine what’s possible.”
This partnership extends beyond the track, with Kiptum also utilizing the recently-announced Amazfit Helio Ring to aid recovery, with in-depth analysis of sleep quality, mental and physical readiness, and emotional state enabled by the smart ring’s BioTracker and EDA sensors.
By forging strategic partnerships with elite athletes like Kelvin Kiptum, Amazfit adds that it… ‘aims to create a platform that transcends geographical boundaries, providing valuable insights into performance, training, and endurance for aspiring and professional athletes.’
The Amazfit Cheetah Pro is available at Amazfit.com and select retailers worldwide. The Amazfit Helio ring will be released later this spring.
