The Professional Triathletes Organisation (PTO) and SPORTPASS, a fan engagement and gaming platform, and subsidiary of Animoca Brands, have announced a partnership. This aims to transform the fan experience for triathlon and endurance sports, leveraging Web3 and blockchain technology.
The new platform will be rolled out during the initial season of the T100 Triathlon World Tour and will be available initially to professional athletes before later being scaled up to amateur athletes and fans.
Utilising a unique tokenized athlete ranking system, T100 participants will receive accolades and rewards, with the aim of driving motivation and recognition within the international triathlon community.
According to PTO… ‘The arrangement seeks to redefine the way professionals, fans and amateur athletes engage with endurance sports, offering tokenized rankings, dynamic incentives, gamification, content and rewards across digital and ‘in real life’ starting with the newly announced T100 Triathlon World Tour, which began in Miami on 9 March and will continue in Singapore this weekend, before heading to San Francisco, London, Ibiza, Las Vegas, and Dubai.
‘With a shared vision of enhancing the triathlon and endurance sports community, the PTO and SPORTPASS will leverage on-chain data and Web3 technology to introduce a level of digital ownership and engagement that can span lifetime engagement with the sport.’
“We are excited to collaborate with Animoca Brands’ subsidiary SPORTPASS to introduce this innovative platform that will transform the landscape of triathlon and endurance sports,” said Sam Renouf, CEO of the Professional Triathletes Organisation.
“In combination with our T100 Triathlon World Tour, which represents the pinnacle of long-distance triathlon, we’re elevating professional triathlon on the global sporting stage with cutting-edge technology that will disrupt how sports engage with both athletes and fans.”
Jordan Fogarty, CEO of SPORTPASS, said “We are thrilled with this opportunity to reimagine how technology can power participation and sporting engagement, from both a professional and amateur lens. We have a unique vision for the impact that working with PTO can have across endurance sports and their fan experiences.”
In addition to enhancing fan engagement, the new experience platform will also offer ticketing services to allow fans to access exclusive events and competitions. Through strategic partnerships, SPORTPASS and PTO will… ‘work to enhance the accessibility and inclusivity of triathlon and endurance sports worldwide.’
www.t100triathlon.com
www.protriathletes.org
www.sportpass.co
