Alphabeats, which specialises in ‘neurotech for athletes’, has opened US pre-orders for its flagship offering. The product leverages music-driven neurofeedback to boost mental performance, focus, and recovery using an intuitive app and EEG headband.
According to the company… ‘Designed for the rigorous demands of elite athletes, this novel approach to mental conditioning sets new standards in sports training and wellness.’
“As we open pre-orders for Alphabeats in the US, we aren’t just launching a product, we’re pioneering a revolution in how athletes train their minds,” said Han Dirkx, CEO and co-founder at Alphabeats.
“This is the dawn of a new era where mental strength and resilience become as measurable and trainable as physical fitness. Alphabeats is here to support athletes in this journey, offering them a science-backed path to mastering their mental game.”
At the core of the Alphabeats experience is its proprietary integration of major label and functional music. Music is known for its power to reduce stress, anxiety and pain, improve mood and concentration, and more. By combining music with neurofeedback training, which provides instant feedback on brainwave patterns, Alphabeats is positioned as tool for enhancing mental fitness.
Alphabeats has partnered with Feed.fm to power a curated selection of music. Users can choose from a menu of music stations ranging from popular genres such as hip-hop and pop to ‘science-backed functional music curated for meditation, focus or relaxation.’
Alphabeats’ neurofeedback training weaves together auditory, visual, and cognitive elements. This approach not only captures the user’s attention, it also helps to amplify the effectiveness of each session. Visual cues on the app, such as an organic bulb and firefly animations, respond to the user’s alpha brainwave activity, offering an immersive, interactive feedback loop that helps to reinforce positive mental states.
Users can also choose to integrate brief cognitive training modules to deepen Alphabeats’ mind boosting impact. These exercises focus on cognitive skills for high-level athletic performance, such as reaction speed and working memory.
The Alphabeats app offers guidance and real-time feedback to enrich the user experience. It works in tandem with a lightweight, ergonomic BrainBit-powered EEG headband, which is equipped with strategically placed dry sensors for precise brainwave measurements.
To get started, users need a smartphone, headphones or earbuds and connection to the internet, along with the EEG headband that connects to the Alphabeats app. After subscribing via the Alphabeats website, users gain access to personalized training sessions designed to fit their schedules and needs. The sessions vary in length from a quick eight-minute focus boost to a more thorough 12-minute recovery session.
Throughout the sessions, the user-selected music alters as brainwave activity moves away from alpha, gently training the mind back to an optimal alpha state. This approach tailors the training to individual preferences in an immersive way.
“As we introduce Alphabeats to the US market, we’re excited to redefine how athletes approach mental training on a global scale,” said Jorrit DeVries, Chief Commercial Officer of Alphabeats.
“Our collaboration with Feed.FM, backed by the scientific rigor of Dr Daniel Bowling, is the ideal complement to our state-of-the-art neurotech platform. It’s just what athletes need to push their limits and enhance their game.”
For a limited time, Alphabeats is available for US$499, which includes a 12-month complimentary subscription to the Alphabeats platform. Post-promotion, Alphabeats will be available at US$689, still including the 12-month membership subscription.
Alphabeats extends a tailored package for team or coach purchases. This includes 10 user licenses and EEG headbands, and access to four hours of monthly guidance from an Alphabeats neuro coach. This support is designed to help coaches interpret data and make informed decisions for their athletes’ training programs.
