Label Collective, started in Amsterdam by cycling marketing veteran Julian Roberts, is a new cycling apparel brand that… ‘champions creativity, collaboration, and community.’
Label’s first collection – the Connection Collection – is a new line of cycling apparel which aims to tap into a spirit of unity and the freedom of the open road and its power to connect people. Designed in the EU, with the final labels being sewn on by a local seamstress, the new launch marks a milestone for the Label Collective brand.
Explaining its ethos, a release from the company added… ‘Founded on the belief that labels are for clothing, not for people, Label strives to bring together cyclists from all backgrounds, fostering a sense of unity and belonging. Through continuous exploration and technological advancement, Label aims to push the boundaries of what’s possible in the world of cycling.
‘Our apparel is designed not just for performance but to connect riders from all walks of life through the power of community, reinforcing our belief in the power of unity and collective progress.’
“Connection captures the essence of being one with the road and others. We meet people on the roads and form friendships,” said Julian Roberts the founder of Label Collective.
“It’s about those moments where time seems to slow down, allowing you to appreciate the small details that make life extraordinary. Every piece in this collection is crafted to foster a deep connection between the rider, their bike, the people we meet and the journey ahead.”
- Jersey & Long Sleeve Jersey: Engineered for comfort and performance, the jerseys offer advanced moisture-wicking technology and a unisex fit that, ensuring optimal aerodynamics, style and breathability.
- Bibs: With ergonomic design and high-density padding, Label Collective bibs provide support and comfort for all types of rides.
- Gilet: Lightweight and versatile, the gilet offers protection against the wind, with a double zipper.
- Base Layer: Constructed with breathable, quick-drying fabric, the base layer serves as a foundation for layering, keeping riders comfortable and dry.
