PaceUp Media, the PR & marketing agency for cycling and endurance sports, has grown its team with the addition of Jordan Matthews to its PR roster.
Matthews, an accomplished elite triathlete outside the office, joins the UK team already having agency and brand experience under her belt, having also been a product tester at a leading global cycling brand.
Before a recent injury which has curtailed much of her 2024 season, Matthews is a previous top 10 finisher at the IRONMAN 70.3 World Championships. She joins PaceUp as its latest PR Executive and will be working across a number of client partners across running, cycling and triathlon.
“Jordan has already proven a great addition to the team with an established network, fresh creativity and a willingness to learn,” said PaceUp director, Tom Copeland.
“Her understanding of endurance sport from both a working perspective as well as on a personal level provides a great basis from which to grow.”
Matthews joins following a restructure for the agency which has seen the establishment of a new Brighton office alongside its Clerkenwell, London base. The company notes that this better accommodates collaborative working across a geographically spread team, whilst also facilitating storage options for client partner products.
